MISSION STATEMENT

Benefits of Print Advertising

In our technology obsessed age, some business people may believe their advertising dollars are better spent on digital marketing. While digital marketing is a valuable component of your advertising budget, print advertising will add to and enhance any existing digital campaigns. Here are some of the top reasons to consider print:

1. LEVERAGED CREDIBILITY:

Print publications such as Birdie Magazine that consistently offer readers high-quality, reliable content develop credibility, and advertisers can easily leverage this credibility. Known as the “halo effect,” placing ads in respected print publications leads to the same positive feelings from readers that are associated with the publication itself.

2. PRINT READERS HAVE BIGGER ATTENTION SPANS.

The digital age has pretty much killed the human attention span. We surf the web with six different tabs open while someone is instant messaging us, another is texting us, and the TV is on in the background. We are simply not as receptive to all of the digital advertising around us. Print readers don’t typically multi-task while reading a magazine, making them far more receptive to the ads within the publication.

3. UNPLUGGING IS IN.

We touched upon the fact that we are tech-obsessed creatures, but we are tech-obsessed creatures who have begun to understand the value of “unplugging” every now and then. When we do unplug from the digital world, we tend to turn to print media as a form of entertainment and engagement.

4. PRINT ADS OFFER MORE FLEXIBILITY AND OPTIONS.

Print ads allow you to target your audience. You can choose exactly which section of a magazine your audience is most likely to read. Print allows you to tailor your campaign to fit your budget by offering quarter-page, half-page and full-page ads. Advertising in print means you will actually work with a human being when buying your ad space as opposed to relying on an online algorithm to decide where your ads should live.

5. PRINT ADS DRIVE ACTION.

The Nelson Global Trust reported that 65% of print readers typically take some form of action after viewing an advertisement. The use of QR codes had helped to create a bridge between the print-digital divide. Our graphic team will help you incorporate one in your ad. This allows a viewer of your print ad to go directly to your website, providing perfect synchronicity between the two media.

Successful ad campaigns reach target markets, effectively communicate a message and drive action. By embracing the many advantages of print advertising and adding it to their marketing mix, advertisers can leverage the power of both print and digital to create the most awareness and revenue possible.